pure:elegance

pure:elegance - Radiant Beauty. Now.
Image – the all important factor. Who do you want to be? Chic, sophisticated lady? Freshly rolled out of bed but stunningly beautiful girl next door? Glamorous red carpet diva?
Looking and feeling your best has an incredible impact on the quality of life you lead. Surprisingly, it’s not that difficult to pull off your very own ‘wow’ look. We’re here to help you get it.
Let’s sort out a beauty regime just right for you and your lifestyle, with cutting edge and exclusive skin care, cosmetics and hair care products. From oil control moisturiser to cosmetics concealer and hair styling gel, we’ve got it all.
Skincare that's right for you:
It is not just a question of age: how young your skin looks depends on many factors, so an individual skin care regime is vital. We help you find the right skin care for your skin type.......
Every woman’s skin is unique. That’s why you need skin care as individual as you are. Believe it or not, your skin changes with your health, your age and even the weather!

So, we can help you identify your skin type and needs, to eliminate any uncertainty. (We can communicate by email or telephone. We also supply simple DIY test kits.)
This ensures we only recommend products you actually need. Every purchase makes a significant difference and you will get visible results.
We take time to source the very best skin care solutions. We supply prestige brands that use natural ingredients, key complexes and advanced, exclusive technology.
Don’t expect fancy adverts or extreme packaging. Just stuff that works and is pure luxury on your skin. The results will exceed all your expectations.
We personally source the best products for you, products that:
- are exclusive yet affordable, with a proven track record
- contain patented formulas and come with a 100% money back guarantee
- have natural skin care ingredients and are not tested on animals
Basic skin care products:
Cleansing, toning and moisturising twice daily are essential steps in maintaining a healthy, glowing appearance and protecting your skin.......
Every solution must respect the reality of your life and your individual skin needs. The first step in any beauty regime is to use a cleanser to dissolve and wash away dirt, pollution, excess oil and make-up without damaging your skin. Toners finish the cleansing process by removing the last traces of make-up or cleanser that rinsing simply misses. It also prepares your skin for moisturising. There’s everything from oil control moisturiser to moisturiser for dry or sensitive skin.

Cleansing, toning and moisturising twice daily are essential steps in maintaining a healthy, glowing appearance and protecting your skin.
Daily essentials for all skin types, offering optimal skin health. Cleanse, tone and moisturise – that’s the name of the game!Skin care treatments:
We source cell renewal products that use unique non-abrasive exfoliation technologies to help your skin renew itself in almost the same way that younger skin renews itself. Skin care treatments that will leave your skin smoother with less visible fine lines.......
Home in on your individual treatment needs. Address pigmentation, poor skin texture, blemishes, dryness, dullness and more.
Anti ageing skin care products:
pure:edge can introduce you to anti ageing skin care products that use the latest advances in skin care technologies taking your war on wrinkles to another level! Solutions that go beyond traditional anti aging approaches.......
None of us want to age badly and we all hate wrinkles. Many will even go under the knife to restore their youthful look. The good news - you can get those results using non-evasive techniques at a fraction of the cost with these exclusive anti ageing skin care products.

pure:edge helps you find out how to renew and restore your skin to its radiant glory.
Men’s Skincare:
Think you don’t need skin care? Wrong! The trend in men’s skin care is moving from neglect to awareness. Everyone needs a little extra that gives them that competitive edge.......

Women are going for the more groomed look and you can’t deny that you want their attention. A complete skin care routine doesn’t even have to be complicated. If you need a gentle push in the right direction then you are in the right place. pure:edge can show you where to begin and how to fit your personal skin care routine into your lifestyle.
You’ll also need at least two aftershaves to appeal to different occasions.Choosing your look – the right cosmetics:
Colour should be used to enhance and not to hide. Choosing and applying make-up comes naturally to some, but can be seriously scary for others.......
Whoever you are, competent or not, pure:edge will help you create a strong foundation with your skin care and then work on achieving whatever look you aspire to - a touch of colour, ultimate glamour or anything in between. And pure:edge only recommends cosmetics of the highest quality that contain the finest ingredients - cosmetics that are non-acnegenic and non-comodogenic (they allow your skin to breathe and will not clog your pores).
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| natural | minimal chic | |
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| diva | glamour girl |
So whatever your needs, whatever your style, whatever your desire, pure:edge has it. And, if you need a few hints and tips or a full on boot camp, email us with your questions. We're here to help.
Cosmetics to help achieve your look:
Cosmetics that are just as intense at the end of your manic day -glossy red inspired by Marilyn Monroe or a gentle touch of a summer sunset.....

Variety is the spice of life
- Aqua seas or soft pastels of meadow flowers?
- Shimmering metallic or urban chic?
- Opaque, gloss, matte, luminous, velvet, dazzling, naked, satin, iridescent, sheer, sparkles, flawless, silk, subtle, intense, understated…
- Cosmetics that’s as diverse as your life today encompassing all of its moods and paths.
- Cosmetics with skin care benefits is at your finger tips. Yes that’s right! High quality make-up that actually moisturises and protects your skin!

Cosmetics that help you:
- Disguise blemishes and dark circles with make up concealer
- Even your skin tone with foundations that cater for all skin colours (including black skin) and different skin types (moisture rich or oil control foundations)
- Enhance your eyes by adding shape colour and contour with liners, pencils, mascaras and shadows
- Choose your approach to dramatic or natural lips with lip liners, lip sticks or glosses.
Just imagine…
- Cosmetics that are just as intense at the end of your manic day
- Minimal yet evocative packaging to be proud of
- Creams that glide on and smell yummy
- Dynamic and exciting gear to fit your lifestyle
- Trend defining cosmetics designed for self-expression whether that’s bold creativity and experimentation or subtle and timeless colour evoking stunning beauty.
A little introduction from pure:edge will give you the freedom to create.
Lets talk about hair:
Get your hair right and everything else falls into place. Exude confidence using hair products that give you shinier, more resilient, healthier looking tresses - from day to day and from season to season.......
Good hair products will repair, restore and strengthen. pure:edge offers a prescriptive system, allowing you to access the right hair care products for you. Ensure your hair is screened from physical damage and moisture loss.

Shampoos
pure:edge offers a comprehensive range of hair cleansers. You’re bound to find one that’s perfect for you.
- Need volume? Or moisture?
- Need to control oil or chemicals from treatments or swimming?
- Need dandruff control?
Conditioners
- Eliminate tangles and control static.
- Of course, there is a conditioner to suit your individual needs.
Hair coloring care
Let’s face it, most of us express our personal style through color effects. We source and recommend ranges of shampoos and conditioners that guards and extends the life of your color.
Create your va-va-voom with products that help create your hair style, adding body and texture, and then finish and fix your look. Striking hair easily done. Hair care products include hair styling foam, hair styling gel, and hair styling spray.
Luxury body care:
Advanced and luxurious ranges for every body. Body skin care for grown up mums and dads to wise old grandparents, dirty little monsters to delicate babies and fussy teenagers - cleanse, condition, protect, deodorise and moisturise gently and safely. From body firming products to simple body moisturiser.....
Cleansers and soap
Hand soaps, gels to all-in-ones, its all covered. From mild formulas that minimise the risk of irritation to rich and sumptuous treatments. All leave your skin feeling soft and full of moisture. 
Moisturiser
Leave your skin feeling soft and smooth without grease with a rich body moisturiser. Protect your skin and achieve visible improvements by using simple body lotion, pure luxury or something in between!
Extra dry skin, sensitive skin or need some firming magic? Want gorgeous feet, super soft hands or exfoliating properties?
You and your wedding day:
Kick off your shoes. Let’s get to know each other and talk about your dream wedding day. We’re not wedding planners. But we do provide an amazing array of bridal health, beauty and hair products, bridal lingerie, perfume and jewellery and even a wedding list service!.......

In our consultation we’ll cover
- a lifestyle assessment to ensure your body is in tip top condition on your wedding day
- skin care analysis to identify the skin care products that will successfully develop a naturally radiant complexion.
- make up advice and cosmetic products to find out what will work best for your skin type and working toward the look you want to achieve
- your bridal hair solutions - choosing from wedding hair styles to identify the right one for you and the hair care products to achieve it
- the finishing touches - not forgetting your nails, eye brows and waxing needs
- bridal lingerie, perfume and jewellery - beautiful, stunning and exclusive!
- your wedding list - take the stress away from your guests and tell them what you want with a selection of exclusive products for your home, family, and of course yourself!
Bridal beauty
It’s your wedding day - the most important day in your life. You need to achieve your look easily and effectively. You want to feel and be incredibly beautiful. You need the pure:edge bridal beauty package. Don’t forget the groom and the bridal party - they also need to look good!
Bridal lingerie, perfume and jewellery
Beautiful lingerie is a truly luxurious essential for your wedding. We source delectable and exclusive sets of bras, briefs and/or thongs that will make you feel especially romantic and sexy for your wedding day. Get a touch of luxury with this delightfully feminine and exclusive lingerie.
Exclusive collections of gorgeous perfume including all of the favourites and new discoveries, carefully selected to suit the mood of your special wedding. Classic perfume and exciting new discoveries for both men and for women. Perfume is carefully selected whether you want powerful or soft, feminine or masculine, energising or calming, add the essential sensory pleasure to your wedding day.
Stunning Austrian crystals, pearls and semi-precious stones are all featured for you to choose from. A unique collection of classic and contemporary jewellery designs. Perfect as the finishing touch to your beautiful wedding dress.
Exclusive wedding lists
So it’s your big day coming up and everything is falling into place. But what about the gifts? They say ‘it’s the thought that counts’ but wouldn’t it be a waste if you had a pile of unwanted gifts – items you may already have, things you may never use and maybe not to your taste.
Take the stress away from your guests and tell them what you want. Sit down with us to make your selection of exclusive products for your home, family, and of course yourself! Products like a cookware set to last a lifetime. Or a stylish plumbed in drinking water filter for pure tap water. What about some special ingredients for the kitchen? Or even his ‘n’ hers beauty boxes? The possibilities are endless.......
Cosmetics for those very special occasions
Need some advice for an up and coming event? Want your make up completely taken care of ensuring you create a stir when you walk in?
Proms, weddings, balls, business dinners - all those ‘need to be glamorous’ do's. A pure:edge helping hand is a perfect solution.
Fancy a different look? Not sure how to achieve it? Always wear the same colour make-up? Wonder what else would suit you.......
Give your make up regime a shake-up with friendly advice to enhance your look. Make sure you’re using the right cosmetics for your skin type and style. A few simple do's and don’ts can make all the difference. It’s easy to move from ordinary to stunning with pure:edge's advice.
pure:edge beauty spells:
Rev it up! Need a hen night idea? Or just want to add a little something next time you have the girls round. Treat yourselves to the ultimate girls’ night in - indulgent and personalised. Whether you’re celebrating a birthday, engagement, looking for a hen night idea or simply feel you deserve to be pampered once in a while, our pure:edge beauty spells will make every one of you feel like a star.......

If you want a make-over for you or the girls we’ll advise you on how
to get started. We've teamed up with Francis-Wiliams Photo Art to capture the moment for you in a portfolio of
studio-style portrait shots (if you're in the Cambridgeshire area).
Receive a CD to view and use whenever you want. Visit www.francis-wiliamsphotoart.co.uk for more information.
Or, have a fun session of hints and tips on skin care and cosmetics. We'll give you all the advice you need. Then dive in and get personal with our exclusively sourced products. Feed your skin, body and soul and express your creativity through colour.




